Flow Connectivity

This is an evergreen digital ad within Armstrong's "Flow" campaign, built for ongoing brand awareness. Given only two lines of copy—"life runs on connection" and "proudly fiber powered"—I developed the full visual concept, incorporating the flowing line element I created as part of the campaign's broader branding. The piece leans into Armstrong's local roots, highlighting a genuine competitive edge: unlike larger, nationwide providers, Armstrong's employees actually live and work in the communities the company serves.